Google showed off several new features for its mobile search engine at its Search On conference. Now, they want to offer a much more visual experience that fits the way younger people are used to getting their information.
We told you a few weeks ago that Google wants to use artificial intelligence (AI) in its search results, which could be good or bad. Today, people from Mountain View started working on these new changes to their classic search engine on mobile devices. They also confirmed at the Search On conference that artificial intelligence will play a much bigger role in making a “more natural and intuitive” system.
The Google publication begins, “We have spent more than 20 years working on our mission to organize the world’s information and make it accessible and useful to everyone.” In it, they say that this process started with text searches but has grown to include many other levels over time. Now, for instance, “you can search what you see with the camera or ask questions out loud.”
What does it mean, though, to make search more natural and easy to use? Google has been in charge of listing, point by point, what new systems are in the new generation of the engine. This way, users will know how many new ways there are to use them and how your device will now understand exactly what you mean.
Google wants smarter, shorter searches
Google has added a number of new features to its search engine to make it easier to do searches. They will focus on a few important parts: a more natural visual search, improvements to the translation system, augmented and virtual reality, and artificial intelligence.
In short, Google wants the search process and the results to be much more visual. Because of this, Google will now show shortcuts that let us do searches in different ways. We can even use it to solve equations if we want to.
The same is true for the search results. Google won’t just show a list of links and websites; it will try to fill the whole page with multimedia elements that show relevant information. From images to videos . It has even been changed to make it easier to make videos for TikTok, which seems like a logical step.
Searches using images are more organic
Google wants people to be able to use all of the features on their devices. Mountain View wants you to use the camera on your iPhone or Android phone as a powerful way to search. This way, and with the new addition of Google Lens to the search engine, you’ll be able to ask visual questions just by pointing your camera and not having to come up with any words.
Google wants its users to describe the Google Lens feature as “like when you point at something and ask a friend what it is.” They say that this feature is already used to answer 8,000 million questions every month, and they plan to make it available in more and more languages and regions.
On the other hand, you can also improve your results by using the multisearch function. With this feature, Google takes into account both images and text, as well as where you are. So, you can get more accurate and specific results for each case. The feature has been available in English for a while, but by next month. It should be available in more than 70 languages.
Break down the language barrier
This is another thing that Google wants to do in the next few months. Because it uses AI, the search engine can also translate images. You can read store displays, signs, and restaurant menus in a foreign language.
Google also wants to make these translations look more real when they are shown as images. They say that with a technology called “Generative Adversarial Networks” for machine learning. They can replace the text in the images you want to translate with something that looks very real. The artificial intelligences that fix old photos also use this same technology.
From Mountain View, they are also joining the trend of making more and more visual content. After it was found out that young people are using TikTok to search for more and more things, this move by the company makes sense. After all, times change, and so does the way you find and use content.